I am a mom of three boys full of energy! Being a mom is my first job, a full time job, and one I love… and yet it is one of the hardest jobs I have ever had. I also am a business owner, and my boys have watched me build this business from the start, they ask questions, are truly interested as to why I pack up and ship all these swaddle blankets. Where are they going? Who buys them? These are the questions they ask as the swaddle blankets are carefully packed. These questions also cross my mind as well. It is an amazing feeling that I am shipping swaddle blankets off that are gifts, or used for “first” photo shoots, as decor in a nursery, honestly I am not sure exactly how they will be used, but I am honored to be included in these moments.
How did I get here? It was a long process, one that took over a year to actually get my first products produced. I had not yet seen officially licensed collegiate swaddles. Officially licensed Indiana University swaddle blankets is where I started. I wasn’t sure if licensed would be granted, as a mom of three boys I knew how important swaddle blankets were to me. I only used them for a short amount of time as swaddle blankets, but then they seemed to go with us everywhere. We used them as blankets, play mats, and privacy covers. Muslin swaddle blankets were just easy to throw into my bag. I am so thrilled that Indiana University saw the potential in the product and granted our first college licensed swaddle blanket. We are working hard to add more college licenses to our product line, as well as working on adding high quality collegiate licensed baby accessories. Please reach out to us and let us know what you’d like to see.